Martin Ertl: Chief Innovation Officer, Bombardier Transportation, Berlin.
Martin Ertl is responsible of designing and implementing an innovation strategy as well as a structured and holistic innovation management resulting in a balanced project portfolio, the governance of the process along the value chain and support/training of the divisions and business unit in generating innovations. Having been part of innovation efforts at Audi and BMW, Martin brings a global view to his work and is a key player in enabling Bombardier to develop and deliver smart railroad solutions.

“Innovation will be the key factor in the global race for any company and in any branch seeking to differentiate.”