What do consumers want?
A big theme during the upcoming conference will be how users innovate and how innovation increasingly takes place across previously closed boundaries. This made me think about the time when Steve Jobs was asked about what type of phone we will be carrying with us in five years. Jobs replied that he did not know. The place was the D5 conference in 2007 and Walt Mossberg and Kara Swisher had managed to convince both Bill Gates and Steve Jobs to appear together on the same stage. Microsoft and Apple are two companies that
On Innovation
Innovation. There are few words that during the last few years have been so hyped, so discussed and so favored as the key to corporate success. Academics as well as practitioners have embraced innovation as "the thing" that not only is a pre-requisite, but if properly managed, will lead to competitive advantage. But what do we really mean when we say "that's an innovation" or "that's innovative"? Given the vast array of definitions that exist it is not easy to pinpoint the core meaning, but
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