11Sep/091
Do the crowd change the game?
Is the many really smarter than the few? Is the crowd changing the game? In a recent article published in FastCompany the use of crowdsourcing is discussed. It would seem that a company can be advised to use "the crowd" when it has something to fall back on and avoid it when there are apparent threats to its reputation and business relations. And even if the use of the crowd do not result in a marketable product or service, the company will still have the vast amount of data that was generated in the process. Something that may prove valuable down the road.
About Fredrik Häglund
Researcher from School of Economics and Management at Lund University within the area of innovation management. His special interest lies with high-tech and dynamic industries, especially platform competition. He also runs his own company.
Recent Posts
- Here comes the kids
- Innovation in mind will continue
- Beauty in mind
- Sucess is loving what you do
- Two links from Bengt-Åke Lundvall
- Are more users always better?
- Do the crowd change the game?
- Music lives here
- What do consumers want?
- Evolving innovation landscape
- On Innovation
Recent Comments
- Niels Hjert Kristensen on Innovation in mind will continue
- Gustav Malmqvist on Beauty in mind
- Niels Hjert Kristensen on Do the crowd change the game?
- Björn Hansson on Music lives here
- Christian Bason on Two links from Bengt-Åke Lundvall
- Kristian Bluff on What do consumers want?
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September 16th, 2009 - 13:37
We at FAS.Research are specialized at crowdsourcing network control by finding and fertilizing the relevant parts of the participants in a positive direction without killing initiative and creativity.