Innovation in Mind is an annual event aimed at people who are curious about the future and want to see new connections and opportunities. The point of departure is that all innovation begins in human consciousness, and often through cross-boundary meetings between different areas of knowledge, between resources and needs, between questions and answers. The aim of Innovation in Mind is to be an arena for such meetings — to encourage new perspectives and new ways of thinking, and to contribute to a better climate for innovation. Lund University and Region Skåne arrange innovation in Mind in cooperation with the City of Lund and partners.

Some starting points for Innovation in Mind 2012 – “Unframe Innovation!”:

Innovations are non-linear. They can neither be systematised nor made to order. But by using natural, inclusive meeting places and with the focus on sharp-end problems, we can shorten the odds. The platform is new combinations of knowledge coupled with a real understanding of how people work. It is something of a paradox that knowledge tends to become more and more specialised, at the same time as the challenges involved are growing in complexity. The view of innovations as technical, patentable “gizmos” rewards monocultures and ignores vital knowledge and perspectives from, for instance, representatives of the humanities and behavioural sciences.

So…

How can the innovation process be improved by broadening our knowledge base and releasing alternative viewpoints? What are the barriers and how can they be dismantled? Where are the good examples, what can we learn from them?… and how can we create the potential for the unexpected and the fantastic to evolve? Innovation in Mind 2012 addresses how we lay the foundation for exciting and effective innovation processes by employing the complete palette of knowledge. Together we can break the shackles – unframed innovation – and the results can be astounding!

Our ambition is to provide you with knowledge, understanding, perspectives, insights and new contacts that you can implement in your daily life — and in the way you think.

Innovation in Mind 2012 will take place in and around the University Quadrangle in Lund 13 –14 September.

We have invited a number of outstanding innovators and experts on innovation from various areas. We will participate in a number of exciting tales, theories, predictions and actions, lines of thought that meet and ideas that are born. And just as important as what happens on the stage and in the rostrum are the spontaneous meetings, conversations and exchanges of ideas that will come up when so many people with common interests and innovation in mind gather in truly exciting surroundings. So come, take part and be inspired!

Reserve the 13-14 September for an experience you wouldn’t want to miss.

Welcome to Innovation in Mind 2012 — a great way to keep up with things.